Meet the team.

The team that makes the Moments real. Every room, every seat in it, and every dollar that leaves for a cause.

We draw the lines between the stars.

A constellation is more than a collection of stars. It's the pattern someone had the vision to see. Astra exists to draw those same lines between extraordinary people, creating Moments where meaningful relationships begin and lasting impact follows.

  • Nelson Soares

    Nelson Soares

    Founder & CEO

    Let's try it together.

    Nelson founded Astra with a simple belief: meaningful change begins when the right people come together. After years advising executive teams around the world, he created Astra to build Moments where trusted relationships, new ideas and lasting opportunities emerge. His approach to leadership is simple: “Let's try it together.”

  • Linse Wilbur

    Linse Wilbur

    Head of Partnerships

    Doing fun things with cool people.

    Linse believes every great Moment begins long before guests arrive. From the first invitation to the final conversation, she is focused on creating experiences people remember. She works closely with executives and partners to ensure every Astra Moment feels intentional, personal and effortless.

  • Erik Natonton

    Erik Natonton

    Head of Accounts

    Trust is built in the details.

    Erik believes exceptional service is rarely loud. It is found in the details, the follow through and the confidence that every commitment will be delivered. He works closely with Astra's executive community and partners to ensure every relationship reflects the same standard of care and professionalism.

  • Liana Stoian

    Liana Stoian

    Head of Customer Experience

    Exceptional experiences are built with intention.

    Liana heads customer experience at Astra and runs the Romania office, supporting the branding work behind it. She is dedicated to creating an environment where both people and ideas thrive. She leads with empathy, encourages collaboration, and ensures every detail reflects Astra's commitment to exceptional experiences, meaningful connections, and thoughtful hospitality.

  • Mirlindë Ismail

    Mirlindë Ismail

    Senior Executive Assistant

    The little things are the big things.

    Mirlindë helps keep Astra moving. Working closely with Nelson and Linse, she coordinates executive communications, schedules and the countless details behind every Moment. She believes exceptional experiences are built through thoughtful preparation, genuine care and consistency in every interaction. The small details, handled early, are what let a Moment feel effortless.

  • Azem Shala

    Azem Shala

    Head of Operations

    Great experiences run on great execution.

    Azem believes that behind every effortless Moment is a well-run machine. From logistics to timelines to the smallest operational detail, he ensures everything at Astra works exactly as it should, so guests and partners never have to think about it. His focus is simple: make the complex feel seamless.

  • Jay Harris

    Jay Harris

    Head of Executive Management

    The right conversations can change everything.

    Jay leads Executive Engagement across Astra, connecting senior technology leaders with the conversations, people, and opportunities that matter most. His work sits at the intersection of executive priorities and organizational capability: understanding what technology leaders are focused on, where they are heading, and where they can create the greatest value, then making sure those connections happen. Jay makes sure the right executives meet the right organizations at the right moment.

  • Vladimir Novosad

    Vladimir Novosad

    Head of Sales

    Technology should be a catalyst for business growth, not a hurdle.

    Vladimir leads Sales at Astra, helping technology and cybersecurity companies build meaningful relationships with the executives who shape their markets. He works to understand what each company is trying to accomplish, then connects them with the Astra Moments, executive relationships, and strategic opportunities that best support those goals. Drawing on a background in enterprise sales and C-level relationship management, Vladimir approaches every conversation with patience, intention, and a focus on long-term fit over short-term volume.

  • Heather Reed

    Heather Reed

    Head of Executive Alliances

    Business intimacy transforms conversations into alliances and alliances into impact.

    Heather believes the future of tech and security is shaped in the quiet moments, the honest conversations, the shared curiosity, and the spark between people who want to build something better. She sees business intimacy as the force that turns those moments into real innovation, and her work is creating the kind of space where those connections can actually happen.

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